Danone Case Study
Products:
Volvic Touch of Fruit Strawberry
Volvic Juiced Berry
Volvic Juiced Orange
Activity: Van Sales Distribution carried out in February 2017
Campaign Objectives
Call into 3000 retailersTo achieve a 40% strike rate
The Mechanics
Offer the retailer the opportunity to purchase the deal on the day of the callEnsure stock and POS are sited where applicable
Take photographic evidence of the sale
The Results
3000 calls were completed1244 customers brought one case or more
2682 cases were sold
1546 NEW distribution points achieved
42% strike rate was achieved