Danone Case Study


Volvic Touch of Fruit Strawberry
Volvic Juiced Berry
Volvic Juiced Orange

Activity: Van Sales Distribution carried out in February 2017

Campaign Objectives

 Call into 3000 retailers
 To achieve a 40% strike rate


The Mechanics

Offer the retailer the opportunity to purchase the deal on the day of the call
 Ensure stock and POS are sited where applicable
 Take photographic evidence of the sale


The Results

 3000 calls were completed
 1244 customers brought one case or more
 2682 cases were sold
 1546 NEW distribution points achieved
 42% strike rate was achieved