Boost Drinks Case Study

Products:

Boost 24x250ml
Boost 12x500ml
Boost 12x1litre
Boost SF 24x500ml
Boost Exotic 24x500ml

 

Activity: Van Sales Distribution, carried out in April 2017

Campaign Objectives

 Call into 10,000 independent stores
 To achieve a 40% strike rate

 

The Mechanics

 Offer the retailer the opportunity to purchase the deal on the day of the call
 Ensure stock and POS are sited where applicable
 Take photographic evidence of the sale

 

The Results

 10,000 calls were completed
 4129 customers purchased one case or more
 21,500 cases sold
 10,756 NEW distribution points achieved
 41% strike rate was achieved