Barcardi Jack Daniels Mixed Case Study

Product: Jack Daniels Mixed Case

Activity: Van Sales Distribution, carried out in August 2016

Campaign Objectives

 Call into 3000 independent stores
 To achieve a 40% strike rate


The Mechanics

 Offer the retailer the opportunity to purchase the deal on the day
 Ensure stock and POS are sited in best possible position
 Take photographic evidence of the sale


The Results

 3000 calls were completed
 1080 customers brought one deal or more
 1116 Cases sold
 698 NEW distribution points achieved
 36% strike rate was achieved