Barcardi Jack Daniels Mixed Case Study
Product: Jack Daniels Mixed Case
Activity: Van Sales Distribution, carried out in August 2016
Campaign Objectives
Call into 3000 independent storesTo achieve a 40% strike rate
The Mechanics
Offer the retailer the opportunity to purchase the deal on the dayEnsure stock and POS are sited in best possible position
Take photographic evidence of the sale
The Results
3000 calls were completed1080 customers brought one deal or more
1116 Cases sold
698 NEW distribution points achieved
36% strike rate was achieved