Bacardi Jack Daniels Fire Case Study

Product: Jack Daniel's Fire 6x35cl

Activity: Van Sales Distribution, carried out in July 2016

Campaign Objectives

 Call into 1500 independent stores
 To achieve a 40% strike rate


The Mechanics

 Offer the retailer the opportunity to purchase the deal on the day of the call
 Ensure stock and POS sited in best possible position
 Take photographic evidence of the sale


The Results

 1500 calls were completed
 631 customers brought one deal or more
 604 NEW distribution points achieved
 665 cases sold
 42% strike rate was achieved