Jack Daniel's Cans Case Study
Product: Jack Daniels & Cola /Jack Daniels Tennessee Honey & Lemonade
Activity: Van Sales Distribution, carried out in June 2016
Campaign Objectives
Call into 3000 independent storesTo achieve a 40% strike rate
The Mechanics
Offer the retailer the opportunity to purchase the deal on the day of the callEnsure stock and POS are sited where applicable
Take photographic evidence of the sale
The Results
3000 calls were completed1665 customers brought one deal or more
1106 NEW distribution points achieved
56% strike rate was achieved