Jack Daniel's Cans Case Study

Product: Jack Daniels & Cola /Jack Daniels Tennessee Honey & Lemonade

Activity: Van Sales Distribution, carried out in June 2016

Campaign Objectives

 Call into 3000 independent stores
 To achieve a 40% strike rate


The Mechanics

 Offer the retailer the opportunity to purchase the deal on the day of the call
 Ensure stock and POS are sited where applicable
 Take photographic evidence of the sale


The Results

 3000 calls were completed
 1665 customers brought one deal or more
 1106 NEW distribution points achieved
 56% strike rate was achieved